News Channel 8
News Channel 8 (also known by the call letters WFLA) is the NBC affiliate in Tampa Bay, Florida.
News Channel 8 App IDs
ART DIRECTION, GRAPHIC DESIGN, ANIMATION
Created to serve as station IDs and encourage viewers to download the News Channel 8 app for breaking news & weather alerts.
News Channel 8 "813" Billboard
CONCEPT, ART DIRECTION, GRAPHIC DESIGN
Conceived/designed to promote News Channel 8 as the most Tampa-centric station in the Tampa Bay market by visually utilizing the 8/peacock logo as the first digit in Tampa's area code of "813". The idea is then emphasized with the copy "Where 8 Comes First".
News Channel 8 "Coronavirus
Alert" Promo
ART DIRECTION, GRAPHIC DESIGN, ANIMATION, EDITING
Created to position News Channel 8
as the trusted source of accurate Coronavirus information in Tampa Bay during the early days of the pandemic.
News Channel 8 "On Your Side" Posters
ART DIRECTION, GRAPHIC DESIGN
Two 24"x 36" posters designed to display side by side and promote News Channel 8's branding mission ("On Your Side") of being an advocate for Tampa Bay residents.
"Top Local Meteorologist in
America" Promo
ART DIRECTION, GRAPHIC DESIGN, ANIMATION
Created to publicize News Channel 8's Chief Meteorologist being named America's "Top Local Meteorologist" by Broadcast + Cable magazine.
News Channel 8 Retractable Banner
ART DIRECTION, GRAPHIC DESIGN
33.5" x 80" Retractable banner designed to provide portable, lightweight, News Channel 8 branding at events across the Tampa Bay area.
News Channel 8 "The News Never Stops" Promo
CONCEPT, ART DIRECTION, GRAPHIC DESIGN, EDITING
Conceptualized/created to promote the idea of News Channel 8 as a source of accurate, helpful news and information in an otherwise hectic life and chaotic news cycle. The timelapse video depicts people racing through life at top speed, preparing for their day, driving to work, going to the airport, etc. Meanwhile the News Channel 8 talent is displayed “existing” in real time and integrated throughout the community. The purpose of the spot is to reinforce News Channel 8’s “On Your Side” branding mission.
News Channel 8 "News Tips?"
Digital Ads
ART DIRECTION, GRAPHIC DESIGN
Designed to encourage viewers to submit news tips and story ideas to
News Channel 8. The "grittier" design elements are meant to depict the unflinching, fearless nature of investigative journalism.
News Channel 8 Morning Team IDs
ART DIRECTION, GRAPHIC DESIGN, ANIMATION
Designed to showcase & promote News Channel 8's morning news team as friendly, upbeat and authentic. The aesthetic is meant to represent a "Florida Lifestyle" and reflect the colors of an early morning sunrise.